Ayalla Ruvio associate professor of marketing and the director of the MS of Marketing Research program at Michigan State University. She is an applied consumer behavior researcher who focuses on issues such as identity and consumption, material vs. experiential consumption, consumer arrogance and cross-cultural consumer behavior. Her research has been published inthe Journal of Academy of Marketing Science, the International Journal of Research in Marketing, the Journal of Product Innovation Management and Leadership Quarterly, among other journals. She is the co-author of the textbook "Consumer Behavior and Insights" and the co-editor of the book "Identity and Consumption." Her research has featured in numerous media outlets all over the world.
Retailers are gearing up for another blockbuster holiday shopping season, but consumers burned by the highest inflation in a generation may have other ideas. Industry groups are predicting another record year of retail sales, with the National Retail Federation forecasting a jump of 6% to 8% over the $890 billion consumers spent online and in […]